Published on 2 October 2026
Nicolas Sacotte
Google Search Console: New Multimodal Filter Reveals Visual Search Data
Google Search is becoming increasingly visual. Users have long since moved beyond text-only queries, now searching with photos, screenshots, or directly via their smartphone camera. Google has continued to drive this shift this year, integrating images, videos, and Chrome tabs into its AI-powered search experience. The problem until now: how much reach and traffic is generated through such multimodal searches was barely measurable in Search Console as a separate category. That is about to change. Google is introducing a new reporting feature for multimodal web search and has announced the global rollout on LinkedIn.
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