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Published on 5 October 2026Nicolas Sacotte

Google Revises Helpful Content Documentation: Main Content Takes Centre Stage

In early October 2026, Google updated its documentation on helpful, reliable, and people-first content. At the heart of the revision is a concept many previously knew only from the Quality Rater Guidelines: Main Content — the core substance of a page. Dr Marie Haynes drew attention to the changes in a detailed analysis. Her argument: anyone who wants to understand what Google's ranking systems reward will find more guidance in this document than in any list of ranking factors.

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Published on 2 October 2026Nicolas Sacotte

Google Search Console: New Multimodal Filter Reveals Visual Search Data

Google Search is becoming increasingly visual. Users have long since moved beyond text-only queries, now searching with photos, screenshots, or directly via their smartphone camera. Google has continued to drive this shift this year, integrating images, videos, and Chrome tabs into its AI-powered search experience. The problem until now: how much reach and traffic is generated through such multimodal searches was barely measurable in Search Console as a separate category. That is about to change. Google is introducing a new reporting feature for multimodal web search and has announced the global rollout on LinkedIn.

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Published on 1 October 2026Nicolas Sacotte

Google Spam Update September 2026

Google's Search Quality Team rolls out so-called spam updates at irregular intervals alongside the well-known core updates. The target is sites that exploit Google search results through unwanted SEO practices and/or spammy content. The time has come again, and the new spam update has been rolling out since 24 September 2026. Initial effects are already visible — and are currently hitting scaled content projects that generate mass AI content particularly hard.

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